Get Freddy.

I approach every job with the same principle: respect. Respect for the process, for the people, and for the creative vision we’re all working tirelessly to bring to life. My goal with each shoot – regardless of scale – is to create an environment that’s calm, focused, collaborative, and inclusive. My experience has taught me that a set that runs efficiently and is built on trust allows directors and talent to do their best work without distraction. That’s what drives me.

I’ve been a proud, active member of the Directors Guild of America for more than 20 years.  I started from the ground up—first as a PA, then as a 2nd and eventually a 1st AD.  In that time, I’ve had the privilege of working on nearly every type of commercial imaginable and collaborating with world-class directors and production companies.

Before transitioning into production, I was a partner in one of LA’s most iconic record stores—an essential hub at the forefront of the city’s rave movement. It wasn’t just a place to discover great music; it was ground zero for a cultural moment. Running that store introduced me to people from all walks of life, all connected by a shared love of music. One of those connections invited me to a music video shoot, and the moment I got that peek behind the curtain, I was hooked—the energy, the artistry, the beautiful chaos. That one visit changed everything and set me on a new path.